ActiveReviewed September 11, 2026

Walkers x Avengers: Doomsday 2026: win Tokyo trips and 4,370 instant prizes

Buy a participating Walkers snack pack, enter the code on JOY and find out if you have won an instant prize; every valid main-period entry also goes into the draw for one of two Tokyo trips.

JOY by PepsiCo Avengers Doomsday promotion showing Doctor Doom and the Assemble Your Snacks prize campaign

Key details

Type: Sweepstakes
Status: Active
Organizer: Walkers Snacks Limited
Available in: the United Kingdom and Ireland
Start: September 1, 2026
Deadline: December 31, 2026
Prize: 2 five-night trips to Tokyo for a winner and three guests, plus 4,370 instant-win prizes including Hasbro Marvel merchandise, Vue cinema ticket pairs and Walkers merchandise
Purchase required: Yes

Visit the official promotion View official rules

Quick eligibility check

Can I enter?

Tick the basic requirements you meet.

Residence / locationYou meet the listed location requirement: United Kingdom, Ireland.
Purchase or commercial conditionYes
Account or registrationRegister or log in to JOY and submit the batch code from the pack.
Account or registrationHave internet access, a valid email address and, for cash fulfilment where applicable, a UK or ROI bank account.

Tick the requirements you meet for a quick check.

This is a practical guide only. Exclusions, limits and the official rules remain the final reference.

What you can win

Prize: 2 five-night trips to Tokyo for a winner and three guests, plus 4,370 instant-win prizes including Hasbro Marvel merchandise, Vue cinema ticket pairs and Walkers merchandise — Approx. £10,250 per Tokyo trip; plus instant-win prizes

How the winner is chosen: 2 Tokyo trip winners are selected by verifiably random computer draw; 4,370 instant prizes use preselected winning moments.

Maximum one entry per person per calendar week.
There are 2 Tokyo trip winners and 4,370 instant-win prizes in the main promotion.
A separate wrap-up draw runs in early 2027 for a £250 or euro-equivalent prize.

How to enter

Buy an eligible promotional Walkers snack pack during the promotion period.
Scan the QR code and sign in to or create a JOY account.
Enter the batch code from the pack between 06:00 and 23:59 during the main entry period.
See instantly whether you have won a Tier 2, 3 or 4 prize; each valid entry also enters the Tier 1 Tokyo trip draw.

Who can enter

Be a resident of the United Kingdom, excluding the Channel Islands and Isle of Man, or the Republic of Ireland, aged 18 or over.
Buy a participating promotional pack and retain the packaging and itemised receipt.
Register or log in to JOY and submit the batch code from the pack.
Have internet access, a valid email address and, for cash fulfilment where applicable, a UK or ROI bank account.