Hellmann's Game Day Ready: college football tickets
Unilever's Hellmann's is drawing 21 winners: three of four tickets to an Alabama, Florida or Georgia home game plus $500, and smaller prizes of tailgate gear and Publix gift cards. Residents of eight southeastern states can enter once a day until October 21, 2026.
At a glance
PrizeGame tickets and $500, tailgate gear and Publix gift cards, $7,400 in all.
Available in
Legal US residents of Alabama, Florida, Georgia, Kentucky, North Carolina, South Carolina, Tennessee and Virginia
You enter on the organizer’s website. Links open in a new tab.
Saved in this browser only.
More promotion details
Full prize details
21 prizes. Three grand prizes (one per game): four tickets to Chattanooga at Alabama or Vanderbilt at Florida on November 21, or Georgia Tech at Georgia on November 28, 2026, plus a $500 check, about $960 each. Three second prizes of tailgate items (cornhole game, two chairs and a tent, about $340 each), five first prizes of a $500 Publix gift card and ten third prizes of a $100 Publix gift card. Total approximate retail value $7,400. Transportation and accommodations are not included.
Organizer
Conopco, Inc. d/b/a Unilever (Hellmann's)
Type
sweepstakes
Start
Sep 1, 2026
Entry limit
One entry per person per day; one prize per person or household.
Check your requirements
Optional check: tick only the conditions you have confirmed in the rules.
Conditions confirmed: 0 / 4.
Also check exclusions and entry limits in the official rules.
What you can win
There are 21 prizes with a total approximate retail value of $7,400.
Three grand prizes, one per game: four tickets to the game chosen at entry and a $500 check, about $960 each. The games are Chattanooga at Alabama and Vanderbilt at Florida on November 21, and Georgia Tech at Georgia on November 28, 2026.
Three second prizes, one per game: tailgate items including a cornhole game, two chairs and a tent, about $340 each.
Five first prizes: a $500 Publix gift card.
Ten third prizes: a $100 Publix gift card.
Transportation and accommodations are not included with the grand prizes. Tickets must be used on the stated date and seats are chosen by the sponsor. Prizes cannot be transferred or exchanged for cash.
How to enter
Open the Hellmann's Game Day Ready page between 10:00 a.m. ET on September 1 and 11:59 p.m. ET on October 21, 2026.
Choose the football game you would like to attend if you win a grand prize.
Fill in the entry form and submit it.
An entry counts for the grand and second prize drawings of the game you chose and for the overall first and third prize drawings. The limit is one entry per person per day, so you can enter again each day. A box for email offers from Unilever brands is optional. No purchase is necessary.
Who can enter
The sweepstakes is open only to legal US residents living in Alabama, Florida, Georgia, Kentucky, North Carolina, South Carolina, Tennessee or Virginia who are at least 18 on the date of entry. It is void elsewhere. Employees of Unilever, Publix Super Markets and Don Jagoda Associates, their agencies, and their immediate family and household members cannot take part.
How the winner is chosen
On or about October 22, 2026, Don Jagoda Associates, an independent judging organization, holds separate random drawings. One grand prize winner and one second prize winner are drawn for each game from the entries that chose it. The five first prize winners and ten third prize winners are drawn from all eligible entries, whatever game was chosen. Odds depend on the number of entries per game and overall. The limit is one prize per person or household.
Delivery and deadlines
Potential grand prize winners are notified by email and must return a Declaration of Eligibility, Release of Liability and, where legal, a Publicity Release within 24 hours of the notification attempt; their guests must also sign a release. Other prizes are shipped within six to eight weeks of the end of the sweepstakes. The winners' names are available after November 13, 2026 by sending a stamped, self-addressed envelope by December 14, 2026 to the address in the Official Rules.
PrizeA used 2020 Ford F350 and a 2023 cargo trailer.
Purchase requiredWebsite form
United States (48 states, excluding Hawaii and Alaska, and D.C.)
Requirements
Be a legal resident of the 48 contiguous United States (excluding Hawaii and Alaska) or D.C.
Be 18 or older (19 in Alabama and Nebraska) and hold a valid driver's license.
Online entries come from a purchase at thewatercowboys.com during the period: one entry per $1 spent, before shipping and taxes, paid by card.
Free alternative: mail a hand-printed 3x5 card to the address in the official rules, postmarked between October 15, 2026 and February 1, 2027 and received before February 6, 2027.
PrizeStubHub cards for two Grand Prix tickets and $1,000 toward lodging.
No purchaseWebsite formRequires accepting marketing emails
United States (50 states and D.C.), excluding Alaska, Hawaii, Rhode Island, overseas military installations, Puerto Rico and other territories
Requirements
Be a resident of the 50 United States or D.C., excluding Alaska, Hawaii, Rhode Island, overseas military installations, Puerto Rico and other territories.
Be 18 or older, or 19 in Alabama and Nebraska and 21 in Mississippi.
Enter on The GIST contest page before 11:59 p.m. ET on October 26, 2026.
Subscribe to The GIST newsletter by email, which entering requires.
